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Industry Insights

Major Global Pet Trade Shows for Pet Brands and Distributors

August 3, 2026
By Anvoya
Major Global Pet Trade Shows for Pet Brands and Distributors

For pet brands, distributors, retailers, and OEM buyers, trade shows are still one of the best places to see what is changing in the pet industry.

A catalog can show product photos.
A trade show shows how products are displayed, explained, compared, and sold.

For pet travel products such as pet strollers, carriers, vehicle-ready bases, and modular travel systems, this is especially important. Buyers need to see the frame, the wheels, the carrier structure, the folding system, the packaging, and the way the product is demonstrated.

Below is a simple list of major pet trade shows around the world that are worth watching.

Global pet trade show map showing major events in the United States, Germany, Italy, China, Japan, Thailand, and the Middle East

1. Global Pet Expo — United States

Location: Orlando, Florida, USA
Typical Focus: North American pet brands, distributors, retailers, and product launches

Global Pet Expo is one of the major pet industry trade shows in the United States.

It is especially useful for brands and suppliers who want to understand the North American retail market, including:

  • pet specialty stores
  • distributors
  • new product launches
  • retail packaging
  • brand presentation
  • pet lifestyle trends

For pet travel products, this show is useful for observing how products are positioned for American pet owners, especially in areas such as premium pet mobility, car travel, outdoor lifestyle, and retail-ready packaging.


2. SuperZoo — United States

Location: Las Vegas, Nevada, USA
Typical Focus: Pet retail, grooming, accessories, independent retailers, and new pet products

SuperZoo is another major North American pet industry event.

Compared with some purely sourcing-oriented shows, SuperZoo is very useful for seeing how products are sold to retailers and pet professionals.

For pet travel brands, SuperZoo can be useful for watching:

  • retail display trends
  • independent pet store demand
  • premium pet accessories
  • pet lifestyle products
  • grooming and boutique retail channels
  • product demonstration styles

Pet strollers, carriers, and travel accessories often need strong retail storytelling. SuperZoo is a good place to see how that storytelling is presented.

3. Interzoo — Germany

Location: Nuremberg, Germany
Typical Focus: International pet industry, pet supplies, pet food, accessories, aquatics, and global distribution

Interzoo is one of the most important global pet trade fairs.

It attracts international brands, distributors, manufacturers, and retailers from many markets. For many companies, Interzoo is not only a European show but a global meeting point for the pet industry.

For pet travel products, Interzoo is useful for understanding:

  • European product quality expectations
  • international distributor demand
  • premium product positioning
  • private label opportunities
  • functional product design
  • long-term category trends

For Anvoya’s category, Interzoo is especially relevant because European buyers often care about product reliability, clean design, after-sales support, and stable distribution.

4. Zoomark — Italy

Location: Bologna, Italy
Typical Focus: European pet food, pet care, accessories, and international pet business

Zoomark is another important European pet trade show.

It has strong relevance for companies targeting the European pet market, especially in pet care, accessories, lifestyle products, and distribution.

For pet travel brands, Zoomark can be useful for observing:

  • European design preferences
  • premium pet lifestyle trends
  • retailer expectations
  • product packaging
  • pet travel accessories
  • distributor cooperation opportunities

Italy and Southern Europe may have different design preferences from Germany, the UK, or the Nordic markets, so Zoomark can offer another view of the European pet industry.


5. PATS — United Kingdom

Location: Birmingham, United Kingdom
Typical Focus: UK pet and aquatics trade, retailers, suppliers, and distributors

PATS is an important pet and aquatics trade show in the UK.

It is especially relevant for companies that want to understand the UK pet retail market and meet pet product buyers, retailers, and distributors.

For pet travel products, the UK market may care about:

  • practical daily use
  • clear product information
  • retail packaging
  • safety communication
  • after-sales support
  • product demonstration

For larger products such as pet strollers or modular travel systems, the UK market is not only about design. Buyers also need to know whether the product can be explained, stocked, sold, and supported.


6. Pet Fair Asia — China

Location: Shanghai, China
Typical Focus: Asian pet market, pet brands, distributors, retailers, OEM/ODM, and new category development

Pet Fair Asia is one of the most important pet industry shows in Asia.

It is especially useful for seeing how fast the Asian pet market is developing, including:

  • pet lifestyle products
  • premium pet accessories
  • pet travel products
  • new brand launches
  • OEM and ODM cooperation
  • Asian retail trends
  • cross-border pet product opportunities

For pet travel products, Pet Fair Asia is important because Asia is seeing strong interest in compact, premium, urban, and small-pet travel solutions.

Meet Anvoya at Pet Fair Asia

Anvoya will attend Pet Fair Asia 2026 in Shanghai.

  • Event: Pet Fair Asia 2026
  • Date: August 19–23, 2026
  • Venue: Shanghai New International Expo Centre
  • Booth: E3M05

At Booth E3M05, visitors can discuss Anvoya’s pet travel solutions, including:

  • modular pet travel systems
  • pet stroller and carrier combinations
  • vehicle-ready pet carrier bases
  • lightweight small-pet travel solutions
  • OEM and private label development
  • distributor cooperation

We welcome pet brands, distributors, retailers, and product development teams to visit Anvoya at Booth E3M05 in Shanghai.

Anvoya Pet Fair Asia 2026 booth invitation, Booth E3M05, August 19–23, Shanghai


7. CIPS — China

Location: Guangzhou, China
Typical Focus: International pet and aquarium products, sourcing, manufacturing, and global buyers

CIPS, the China International Pet Show, is another major pet industry show in China.

Compared with Pet Fair Asia, CIPS has a strong sourcing and export focus. It is useful for international buyers looking for:

  • pet product suppliers
  • aquarium products
  • OEM and ODM manufacturing
  • private label development
  • China-based sourcing
  • supply chain connections

For pet travel buyers, CIPS can be useful for comparing product structures, suppliers, materials, and manufacturing capabilities.


8. Pet Fair South East Asia — Thailand

Location: Bangkok, Thailand
Typical Focus: Southeast Asian pet market, regional distributors, importers, and international brands

Pet Fair South East Asia is an important event for companies interested in Southeast Asia.

The region includes fast-growing pet markets such as Thailand, Vietnam, Indonesia, Malaysia, the Philippines, and Singapore.

For pet travel products, Southeast Asia can be interesting because buyers may look for:

  • compact products
  • good landed cost
  • distributor-friendly configurations
  • urban pet travel solutions
  • heat-appropriate materials
  • products suitable for online and offline retail

This show is useful for brands and suppliers who want to understand regional distribution opportunities in Southeast Asia.

9. Interpets Tokyo — Japan

Location: Tokyo, Japan
Typical Focus: Japanese pet industry, premium pet lifestyle, accessories, services, and cross-industry pet products

Interpets Tokyo is one of the key pet trade shows in Japan.

Japan is an important market for premium pet lifestyle products, especially small-pet products, urban pet travel, soft design details, and refined retail presentation.

For pet travel products, this market may pay attention to:

  • compact size
  • lightweight structure
  • soft neutral colors
  • clean design
  • small-pet comfort
  • city use
  • high-quality finishing

Interpets Tokyo is useful for understanding how Japanese consumers and retailers view premium pet products.


10. Pets Arabia — Middle East

Location: United Arab Emirates
Typical Focus: Pet industry networking between manufacturers, distributors, and regional buyers

Pets Arabia is a Middle East pet industry event that connects manufacturers and distributors.

For pet brands and suppliers, the Middle East can be interesting because many buyers care about:

  • distributor relationships
  • premium positioning
  • brand presentation
  • family car use
  • retail partnerships
  • product exclusivity
  • importer cooperation

For pet travel products, this region may be more suitable for carefully selected premium configurations rather than low-cost volume products only.


Why These Trade Shows Matter for Pet Travel Products

Pet travel products are not easy to evaluate from photos alone.

At a trade show, buyers can check:

  • how stable a stroller feels
  • how smoothly the wheels move
  • whether the carrier keeps its shape
  • how the product folds
  • how the carrier connects to the frame
  • how a vehicle-ready base works
  • whether the packaging is practical
  • whether spare parts are available
  • whether the product can support private label or distribution

For brands such as Anvoya, trade shows are also a good opportunity to meet buyers who are looking for more than one product.

They may be looking for a complete pet travel solution.


Conclusion

The global pet industry is active across North America, Europe, Asia, and the Middle East.

For pet travel products, major trade shows help buyers see how the category is changing—from simple pet carriers and strollers to more complete travel systems.

Anvoya will meet partners at Pet Fair Asia 2026 in Shanghai from August 19 to 23.

Visit Anvoya at Booth E3M05 to discuss modular pet travel systems, vehicle-ready carrier solutions, and OEM/private label development.

Anvoya

Hey! I'm Queena.

Dog mom to a high-energy Border Collie, pet safety advocate, and Sales Manager at Anvoya.
By day, I help global brands develop Human-grade travel systems. By night, I'm hitting the road with my dog, testing our prototypes in real-world conditions (and constantly thinking about chassis stability!).
Here, I share the hard facts behind pet mobility--from ISOFIX engineering to manufacturing materials.

Let's build the next category leader together!


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